INNOVATION AND MARKETING PERFORMANCE:CASE STUDY: CHEMICAL INDUSTRY OF IRAN

ZAHRA BEHZADI¹ SEDIGHEH SHAHABI² KOWSAR ASADIAN FALAHIEH³

1) SHIRAZ
2) AZAD-SHIRAZ
3) SHIRAZ

IOI Code : XYCK-AEHBK
Publication : International Conference on Management and Humanities(icmhconf.com)
Abstract :
    The main goal of this study is to explain the effects of innovation on firm performance such as innovative marketing performance in Iranian manufacturing firms of chemical industry. Due to lack of reliable R&D data, a period between 1997 to 2007 was selected. The data was collected by Iran statistical center. Growth rate of sale was selected as Index of marketing performance. With the help of Eviews, panel data were analyzed. The results reveal the positive effects of innovation on firm performance while sale or size of firm was not significant. Keywords: Innovation, firm performance, chemical industry, Iran.

Keywords : innovation firm performance chemical industry iran