Appraisal of Manufacturing Levers of using ANP Technique (Case Study: Abzarsazi Industries)

Mehdi Ajalli¹ Seyedeh Fatemeh Moosavi² Kaveh Faraji Googerdchi³

1) Ph.D. Candidate of Industrial Management, University of Tehran, Tehran, Iran Email:
2) Bachelor Student of Business Management, University of Zanjan, Zanjan, Iran Email:
3) Bachelor Student of Business Management, University of Zanjan, Zanjan, Iran Email:

Publication : The 4th International Conference on Management and Industrial Engineering(4icmi.com)
Abstract :
The severe competition in today s producing world caused the managers to try to reach their aims with a strategic view. The process of strategic management, art and science of formulation, implementing and evaluating multiple decisions make the organization able to achieve its long term objectives. Undoubtedly, formulating the manufacturing strategy and the way of achieving it is one of the most important factors of business planning process of an organization, but in many cases, no attention is paid to it and there is not enough knowledge about it. So in this research, using Miltenburg strategy worksheet and the approach of analytical network process, an analysis of the status of industrial strategy of the agent. For this purpose, Manufacturing levers (manufacturing factors as alternatives) are examined and analyzed as the main elements of manufacturing strategy. Also, Manufacturing outputs as criteria’s are identified that are competitive priorities of production of any organization. So analytical network process is used for ranking the alternatives. Finally, dealing with the selected manufacturing levers and promoting them, an organization makes customers satisfied with the least cost and time.
Keywords : Analytical network process (ANP) Manufacturing levers (factors) manufacturing outputs