Functional Analysis of Companies in the Field of Marketing and Sales Strategies
Functional Analysis of Companies in the Field of Marketing and Sales Strategies
Abdolghader moazzenzadeh1 Sepideh zabihi2
1) ,MA,department of management.
2) ,MA,department of management.
Publication :
4th International Conference on Modern Research’s in Management,Economics & Accounting(4meaconf.com)
Abstract :
The purpose of this research was to develop a marketing plan and analysis of strengths, weaknesses, opportunities and threats in the area of marketing and sales. The research method was descriptive-monitoring. The population was all managers of Pars-switch (11 individuals). Since, the sampling method was census. Therefore, the sample size was the same population. A questionnaire was used to measure the variables. In this regard, weakness, opportunities and threats of sales were analyzed and several suggestions were presented in the results.
Keywords :
Keywords: Marketing
sale
business environment
strategy