Adoption of Internet banking by taking advantage of the TAM2 model: A Case Study of Saderat Bank of Hamedan

Ali Esmaeili¹ Hojjat Hosseinzadeh² Ali Moradi Mansour³

1) Master of urban management , university of Allameh Tabatabayi,Tehran, Iran, (Email:
2) Master of Economic Sciences, University of Isfahan, Isfahan, Iran, (Email:
3) Master of MIS , university of Allameh Tabatabayi, Tehran, Iran,( Email:

Publication : 2nd International Conference on Management and Humanities(2icmhconf.com)
Abstract :
Today, banks are trying to make changes in the way their services And encourage customers to use new banking channels such as telephone banking, mobile banking, internet banking and etc. that are all branches of e-banking. However, many customers still prefer to use the traditional channels of banking services. To study the factors that can have a positive impact on clients of internet banking, in this study is expected to be adopted guidelines that not only increase productivity but also customer satisfaction to follow as well with examining customer behavior and their performance to internet banking. In this study we will use a model to assess the effects of these factors. First, in the literature a model has been created to investigate the adoption of Internet banking. Then data is collected which are needed for research using survey method and a questionnaire. Finally, data analysis and modeling, using SPSS and LISREL software has been done. The results have confirmed the appropriateness of the model that ultimately led to that Banks continued use of internet banking service.
Keywords : Internet banking TAM2 model‚ Subjective norms Perceived usefulness Perceived from ease of use