The role of international trade relations in the challenges and opportunities for entry into international markets through green marketing and its impact on consumer image in buying decisions

Sepideh Mehrpour¹ Mahrokh Moradi² Mehdi Asgari³ Atena Rajabi Dehkhoraqan⁴

1) Master of Business Administration, Marketing, Management Group, Faculty of Humanities, Non-profit Higher Education Institute of Takestan
2) Master of Business Administration, Marketing, Management Group, Faculty of Humanities, Non-profit Higher Education Institute of Takestan
3) Master s degree in Business Administration, E-Commerce, Management Group, Faculty of Humanities, Non-profit Higher Education Institute
4) Master of Business Administration, Marketing, Management Group, Faculty of Humanities, Non-profit Higher Education Institute of Takestan

IOI Code : XAFH-CDHDA
Publication : The National Conference on Research and Development in Management and Economics resistance(ieconf.com)
Abstract :
    The entry into the international market, the expansion of trade, the globalization of products and the internationalization of companies have always added to the importance of international business relations. International business relations have different dimensions that have brought about the impact of companies on the international market and increased concern and public awareness about the health and environmental protection of consumers in their purchases of environmental issues. Along with the increasing importance of environmental issues among consumers, recognizing the factors affecting the intention to buy green products by consumers is also necessary. Given that the market conditions are complex and undergoing constant and gradual changes, the rapid acquisition of business information is often the key to success in international markets.

Keywords : international trade relations international markets green marketing consumer image buying decisions