Consumer mental conflicts and purchasing decisions

fatmeh nazari¹ Nastaran ghasempour²

1) Graduate Student in Business Administration, Marketing, Faculty of Humanities, Non-profit Higher Education Institute of Takestan
2) Graduate Student in Business Administration, Marketing, Faculty of Humanities, Non-profit Higher Education Institute of Takestan

IOI Code : XAFH-CDHDZ
Publication : The National Conference on Research and Development in Management and Economics resistance(ieconf.com)
Abstract :
    One of the important issues in the behavior of consumers and consumers is the processing of information by the consumer, which is one of the important factors in the processing of information, mental or mental complexity. Mindsetting is one of the most important concepts of marketing and consumer behavior, and in today s competitive world, all companies and manufacturers are seeking to provide information in the minds of the customer or audience that affects their decision to buy and motivate them. The main goal of the present research is the factors that have the greatest impact on mental development and decision making, and the relationship between mental and decision making. This research is a kind of review research.

Keywords : consumer complexity consumer behavior purchasing decisions