Investigating the influence of thinking style and creatvityon their behavioral pattern against change

masoome arabshahi¹ atefeh nadernezhad²

1) university faculty member imam reza
2) master of marketing

IOI Code : XAFH-CDHZE
Publication : The National Conference on Research and Development in Management and Economics resistance(ieconf.com)
Abstract :
    The main objective of present study was to evaluate the thinking and creativity of managers on behavioral patterns (including: acceptance, tolerance and indifference) against changes. The study population was 110 managers of primary and high schools of Mashhad s division 2 and three. Considering the characteristics of the population and using simple random sampling (Cochran method) 86 managers were selected. Three questionnaires (30 questions for thinking, 36 for creativity and 35 for acceptance) were used to measure variables. The study has two main hypotheses and six sub-hypothesis. The data was analyzed both descriptive and analytical. SPSS and Smart-PLS software was used to describe the data. Frequency indicators such as percentage and etc. were used for descriptive and structural equations were used for analytical statistics. Results demonstrated that all present hypotheses unless one were accepted. Our findings showed that managers thinking were significantly (95% confidence level) effective on their resistance against changes. Also based on present results, manager s creativity was effective on their behavioral patterns on indifference against changes but manager s creativity was not significantly effective on resistance against change

Keywords : thinking creativity changing patterns