Study the factors affecting brand creation and its advertising methods in the market

ali foladi kamandashti¹ amin mirzaei²

1) Master of Business Administration, International
2) Master of Business Administration, International

IOI Code : XAFH-CDHZK
Publication : The National Conference on Research and Development in Management and Economics resistance(ieconf.com)
Abstract :
    We study all the processes of selecting, using, dropping products, services, experiences or ideas by individuals, groups and organizations to meet the needs, as well as examining the consequences and effects of these processes. One of the customer s preferences in choosing a product is brand credibility. The brand value of a name is the designation of a design, or a combination of these elements, which determines the identity of a service organization and distinguishes it from its other competitors. And judged by the wisdom, logic, dreams and feelings of the customers. Brand is a mental and mental movement that should be in the minds of consumers and buyers, employee shareholders and users.

Keywords : effective factors brand advertising market