The importance of using LinkedIn s social network and its impact on improving digital marketing in business development

Samira AminiFard¹ behroozkavehie²

1) Graduate student of Social Communication Sciences, Islamic Azad University, Research Branch of Tehran
2) Ph.D. in Biostatistics, Assistant Professor, Country Assessment Organization, Tehran

IOI Code : XAFZ-CEZZH
Publication : International Conference on Sustainable Management in International Business and Economics(smb2018.com)
Abstract :
    1131/5000 The present study intends to examine the importance of using the LinkedIn social network and its impact on the improvement of digital marketing in business development. The purpose of this research is to explore the individual, social and technology factors affecting LinkedIn s social networking audience. The questionnaire of this research is online and Cronbach s alpha is 0.79. A questionnaire link was placed on most existing social networks. The statistical population in this study consists of two specialist and non-specialized ID holders in LinkedIn. Finding out that users of this network believe in the importance of this network in digital marketing and business development. There is a direct connection between network usage and regular visit. The use of COBRA, EWOM, B2B, B2C, and C2C techniques allows for large-scale, cost-free advertising for a product or service, a reduction in the number of intermediaries in a business, and so on. Growth of these networks is currently on the rise. A member of LinkedIn specialist groups that has been informed about the experiences of others about the business concerned, has expanded the scope of communications in the business field, and digital marketing specialist groups in Linkedin have become stronger. Trust helps the brand, product and service.

Keywords : digital marketing business social networking linkedin ecommerce