Opportunity to develop sport tourism through a digital marketing solution

Taraneh Karimi¹

1) PHD. Student of Sport Management

Publication : Demo - Website of Saman Conference Management System(tabriz2018conf.ir)
Abstract :
. Considering the ancient and ancient civilization of Iran and having historical and geographical resources, the field of attracting tourists in our country is very high. Economically, numerous revenues are due to sport events and the arrival of tourists. On the other hand, due to the role of information technology and the establishment of the Internet in creating a suitable market in societies and tourism destinations, it is possible to develop sports tourism using digital marketing. The method of this research is a descriptive method whose data were collected using a library method and using research results, news stories or related statistics. The results showed that due to the lack of appropriate advertising in tourism tourist attractions, social networks as well as digital marketing channels can provide an opportunity to attract sports tourists by providing appropriate services. Therefore, the accurate and accurate planning for sports events and marketing events with the Internet platform is a way to develop sports tourism. key words: Tourism, sports tourism, internet, social networks, digital marketing.
Keywords : tourism sports tourism internet social networks digital marketing