The Relationship between Total Quality Management)TQM) and Strategic Management on the Performance of the Organization

Lida SHojaei Barjouei¹ FARIBORZ BADIEE²

1) Responsible for the Market Development and Sales Department of Ahvaz Region, Iran Khodro Company.
2) Expert in Human Resources and Support Mechanized Systems Office, Iran Khodro Company-

IOI Code : XCCB-FEBAE
Publication : 9th International Conference on Management, World Trade, Economics, Finance and Social Sciences(mwtconf.ir)
Abstract :
    Today, TQM and Strategic Management are both solutions that many organizations choose to keep their survival; each of these two way, consider the context of the organization in a different way. Total quality management(TQM) is a systematic structure that emphasizes the continuous improvement of all internal activities of an organization, Its ultimate goal is to improve the quality of products and services through improving existing human resources, processes and equipment, and at the same time, reducing operating costs. Strategic management is a collection of decisions and actions that leads to the design and implementation of strategies that are used to achieve the goals of an organization. According to the environmental changes that are now accelerating and also complexity of organizational decisions, the need for a comprehensive plan to face such issues has been more than the past and this plan is nothing but a strategic plan. It can be said that strategic management based on a dynamic, futuristic, comprehensive and contingent mentality is the solution to many problems of organizations. In this article, we want to investigate the effect of the relationship between organizational strategies and TQM, on organizational performance.

Keywords : total quality management strategic management organizational performance