Investigating the use of mobile banking and its relationship with demographic characteristics (Case study: Post Bank branches of Bardaskan city)

mehdi gholami zare¹ mehdi khadem²

1) Firoozkooh Azad University, Master of Economics
2) Firoozkooh Azad University, Master of Economics

IOI Code : XDAF-EFCAD
Publication : 2 nd- Scientific Research Conference on Management and Industrial Engineering Baku, Azerbaijan(cmieconf.com)
Abstract :
    The purpose of this study was to investigate the extent of customers use of mobile banking and its relationship with demographic characteristics in the post office branches of Bardaskan city. This research is based on the purpose of an applied research and also on how to obtain the required data, is a type of descriptive and survey research. 384 people are estimated as examples. The data collection tool in this study is a standard questionnaire and its validity has been confirmed by management experts. Also, in this research, background data and theoretical bases have been used to collect information from library method and statistical data from field method. To analyze the questionnaire data from statistical indicators such as frequency, tables and graphs in the descriptive statistics section, and from Clomogrov-Smirnov tests, Pearson correlation, t test and analysis of variance in the software package. spss is used in inferential statistics. The results show that there is no significant relationship between customers use of mobile banking with gender, education and marriage, but there is a significant relationship between customers use of mobile banking with age, income and job status.

Keywords : mobile banking customers demographic variables