Investigating the attention to society s livelihood in the morality or immorality of َAdvertising

Seyedeh Masoumeh Ghamkhari¹ Seyed Hamid Mousavi² Fatemeh Sadat Dadvar³

1) Assisstant professor, Department of business management, payame noor university, Tehran, Iran
2) Master student of business management, strategy orientation, Payame Noor University, Tehran, Iran,
3) Master student of business management, strategy orientation, Payame Noor University, Tehran, Iran

IOI Code : XECH-GFDFZ
Publication : The First National Conference on Transformation in Management (manconf.ir)
Abstract :
    Today, commercial advertising has a pervasive presence in human life, the third millennium, so that we are all exposed to all kinds of commercial and commercial advertising every day and at all hours of the day. These advertisements are displayed daily on television, mobile phones, newspapers and magazines and in the city. Commercial advertising, which flourished after the Industrial Revolution and the increase in production in excess of factory consumption, has a very long history in the history of societies. Commercial companies invest in advertising to maximize their profits and sell more of their products, and various media outlets publish these ads to survive and earn money. In the meantime, one of the most important issues related to commercial advertising is the observance of advertising ethics. The fact that advertisements are made to persuade or even seduce the consumer should not lead to a disregard for ethics. In this study, we aimed to examine the relationship between the morality or immorality of advertising and attention to the livelihood of society. The main focus of this study is the relationship between the morality or immorality of advertising and the livelihood of society and the role of commercial advertising in arousing a sense of relative deprivation in society. This research has been done with the library documentary method and tries to answer the question whether not paying attention to the livelihood of the people of the society causes the ethics or immorality of the advertisements or not?

Keywords : advertising ethics livelihood relative deprivation