Factors affecting the intensity and knowledge sharing on individual creativity (study: Imam Reza University, Sajjad and Khayyam University)

mansore khosravi doghaei¹ masoome arabshahi²

1) Master s student in the field of strategic management at Imam Reza International University
2) Assistant Professor of Management Department, Faculty of Administrative Sciences, Imam Reza International University

IOI Code : XGFC-KBFFE
Publication : 8th.International Conference on Researches in Science & Engineering & 5th.International Congress on Civil, Architecture and Urbanism in Asia(8icrsie.com)
Abstract :
    The purpose of this research was to investigate the impact of social and technical factors on knowledge sharing and individual creativity of employees. This research is a survey in terms of practical purpose and implementation method. The statistical population consisted of faculty members and senior managers of non-profit universities of Mashhad, including Imam Reza University (AS), Sajjad University and Khayyam University with the number of 190 people. Based on Morgan s table, 123 samples were considered available by sampling method. The data collection tool was Lee s (2018) questionnaire. In order to measure face validity according to experts, convergent and divergent validity and factor analysis were used for construct validity, and Cronbach s alpha and composite reliability were used to measure reliability. Data analysis was done with PLS software. The results showed that social interactions, social trust and information technology support had a significant impact on the intensity and quality of knowledge sharing. In addition, the impact of social identity and the use of smart devices on the quality of knowledge sharing, as well as the end user s focus on the intensity of knowledge sharing, have also been significant. Finally, the findings showed that the intensity and quality of knowledge sharing had a positive and significant effect on the individual creativity of managers and faculty members of non-profit universities in Mashhad.

Keywords : intensity of knowledge sharing quality of knowledge sharing individual creativity