A New and Comprehensive Approach to the effective Word of mouth advertising

hamidreza nasirizadeh¹ hamidreza shokrizadeh² fatemeh morshedizad³

IOI Code : XYAC-ZCABF
Publication : 3rd.International Conference on Modern Research’s in Management,Economics & Accounting(3meaconf.com)
Abstract :
    abstract Many people think that marketing just means advertising and sales. If we know that sales and marketing are the obvious part of marketing, we should not be surprised.todays marketing should not be considered as it’s old concept such as sale and introducing of product, but shuld pay attention to it s new concept mean customer needs metting. If the marketer can understand customer needs, and provide products that have the highest value,and perform the pricing, distribution , promoting effectively, certainly these products will be sold easily. New marketing methods introduced to the world that are more efficient and cheaper than old methods, that can be reffered to, telephone marketing, distance marketing, guerrilla marketing, viral marketing, word of mouth marketing, etc. Todays mouth marketing is growing very fast. One of the common tools of marketing and advertising that its effectiveness also seen in marketing services, is word of mouth marketing. Mouth advertising is as a critical link between consumers and is an interpersonal communication between the sender and the receiver able to change the behavior and opinions of the receiver and play an important role in influencing people s beliefs (Sandy, 2011). In this paper the fundamental concepts of mouth advertising and the factors affecting positive word of mouth advertising are investigated using a new approche. Keywords: Advertising, advertising ,mouth of word advertising, marketin

Keywords : advertising advertising mouth of word advertising marketin