Review & prioritization of the factors influencing on the adopting of SMS advertising in Ayande bank

Shabnam Ghonchei¹ Dr. Morteza Faraji²

1) Review & prioritization of the factors influencing on the adoption of SMS advertising in Ayande bank
2) Review & prioritization of the factors influencing on the adoption of SMS advertising in Ayande bank

IOI Code : XYAC-ZCAFZ
Publication : 3rd.International Conference on Modern Research’s in Management,Economics & Accounting(3meaconf.com)
Abstract :
    One of the most popular and the most personal means of human communication is mobile so that in many countries the number of subscribers More mobile phones than fixed-line subscribers has also penetrated Ast.fn and technology in business. Research The present review and prioritize the factors affecting the adoption of SMS advertising was carried out in the bank s future. For this purpose, the standard questionnaire Consisting of 21 questions was used to collect the required information and future bank branches in Tehran by 384 customers Was answered also a structural equation model was used to analyze the data and reliability through Cronbach s alpha 0.840 was measured. The study confirms that the ability to create brand, and location-based marketingTechnological conditions on the acceptance of SMS advertising has an impact on the bank s future and issues of privacy and security in this study no significant effects. The recommendations were based on research findings.

Keywords : brand building effect location based marketing privacy / security concerns technological conditions