The Effect of social responsibility of the company s competitive advantage in a variety of products(Case Study: Integrated marketing unit of the South Pars go Assaluyeh)

Seyed Ahmad Hashemi¹ Mehrdad Hamrahi²

1) Department of Governmental Management, Yasooj Branch , Islamic Azad University, Yasooj , Iran
2) Department of Governmental Management, Yasooj Branch , Islamic Azad University, Yasooj , Iran

IOI Code : XYAC-ZCBCZ
Publication : 3rd.International Conference on Modern Research’s in Management,Economics & Accounting(3meaconf.com)
Abstract :
    This research to examine the impact of social responsibility to competitive advantage in the diversity of the firm s products marketing unit complex Assalouyeh South Pars field , in which social responsibility , including five sector employee relations, the quality of products, communications and other social , environmental results and the results are evaluatedquestionnaires . questionnaire between 90 example of statistical community that all seniorexecutives and experts integrated marketing , distribution of South Pars Assalouyeh .Research Methodology a description of the kind of solidarity . to answer questions andresearch assumptions by software Smart - PLS approach of structural equations andpartial least squares method ( PLS ) . Research results indicated that among thedimensions of social responsibility only two dimensions ( social relationships and otherresults )on a competitive advantage in the company s products diversity has a positive impact and significant and other aspects of social responsibility to competitive advantage in the diversity of products have a significant impact.

Keywords : social responsibility social relationships competitive advantage competitive advantage in the company s products diversity integrated marketing south pars asalouyeh