The role of managers in organizational change (Case study: restaurant industry in Ramsar city)

Mohsen Sojoudi¹

1) PhD candidate student in operational research, Ferdowsi university of Mashhad, IRAN

IOI Code : XYCF-ADHCK
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    Different industries were more effort to attract their goals. Obviously these efforts were in various forms such as re-engineering, downsizing the organization, restructuring and so on, but the ultimate goal is always the same and it was mentioned as organizational change management. But to make the necessary fundamental changes to adapt a competitive market, in many cases this change has failed because of some factors in this process. Among the various industries changing and developing, the restaurant industry is an integral part of the culture of hospitality of foreign country and always have been sensitive to environmental changes. In order to remain competitive, the restaurant must be flexible to quickly adapt and react to the challenges of the external environment. Based on close interactions and relationships between staff and managers, when internal and external changes occurs, these changes can have a direct impact on the performance of restaurants. In order to explore the effect of this research project city of ramsar that is known in terms of quality of service and local cusine restaurant in Iran has been selected and the role of management in implementation of organization change in order to minimize the manpower and involved resistance has been examined. The findings suggest that previous theoretical approaches on organizational change in this research project is to be seen as supporting key elements of this change and can be found in factors such as effective communication, attitude and understanding of the actions of the manager

Keywords : management of organizational change impact of the change the restaurant industry employee resistance effective communication