Social media marketing strategy

Masih Moghri¹ Jafar Taherzadeh Kivi²

1) Ph.D. student of business administration, majoring in marketing, Islamic Azad University, Shahrood Branch, Iran
2) Ph.D. student of business administration, majoring in marketing, Islamic Azad University, Shahrood Branch, Iran

IOI Code : XYCF-HDZFC
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    Marketing management is a profitable relationship with the customer. The dual goal of marketing is to attract new customers by providing higher value and retaining existing customers by satisfying them. Social media provides an opportunity for people to exchange ideas, content, ideas and communication online, and this type of media is different from popular media in that anyone can create an impact on social media. Give and add to its content. Social media can be in the form of text, sound, image, image and communities. Social media marketing is a type of internet marketing that involves producing and sharing content on social media to help the company achieve its marketing and company goals. Social media marketing includes activities such as posting text, uploading photos, videos and other content that, along with paid advertising on social media, increase the audience and the customer. The method used in this article is exploratory and in terms of purpose is applied research. Finally, it was concluded that the social media marketing strategy is not unchangeable and modifiable. As you progress, you may find that some tactics have not been as effective as you thought. Always try to adapt quickly to the situation and add the necessary changes to your overall strategy.

Keywords : strategy marketing social media social media marketing