The impact of the development of social networks on consumerism

Mohadeshalsadat Taghavinejad¹

1) Master s student of Social Communication Sciences, Islamic Azad University, Tehran West Branch,

IOI Code : XYCF-KZFBF
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    The present study was conducted with the aim of reviewing the effects of social networks in the formation and intensification of consumerism and social development in today s society. The statistical population of the research included 127 students of Islamic Azad University, Tehran West Branch, and this research was conducted through a survey and using independent and dependent conceptual models. The obtained results showed that: the effect of the use of social networks on consumerism with a frequency of 88.2%, the effect of advertising on the amount of consumerism in social networks was observed with a frequency of 77.5%, the promotion of personal values over the values of Social and breaking structures showed the highest effect on consumerism with a frequency of 68.8%. Also, according to the results of this research with a frequency of 68.8% of the contacts in the statistical population, the visual appeal of social networks leads them to choose a style. Life has become new and consumerism.

Keywords : social networks consumerism advertising visual appeal