Market analysis and designing of marketing strategies ( Introduction of a medical center of accoucheur to customers)

Fatemeh Sedaghat Kish¹ Saman Nasrolahi²

1) Master graduated in MBA,University of Tehran,Tehran,Iran
2) Master graduated in Management,Science and Research ,Islamic Azad University,Tehran,Iran

IOI Code : XYCG-ADKEE
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Along with medical knowledge into a profitable commercial business and seeks to create an atmosphere where competition is very intense, the intensity of the issue of hot debate human health, in line with trade and business income has become.thus earn more sense. In the same way of looking at the capabilities of the center together, the behavior of customers and competitors to reach comprehensive analysis of the Bazarkhvahym. This comprehensive analysis, marketing planning and marketing strategies will be material. After the final analysis action is required to find strategies from the SWOT matrix used. This study is applied and descriptive research method is survey. The ultimate goal is the formulation of strategies, mutual profitability between doctor and patient, a leader in implementing legal requirements and provide better service, improve customer satisfaction, benefit from the advantages of documenting, organizing tasks, continual improvement, internal and external audit program and promoting the quality of services.

Keywords : marketing marketing strategy obstetrics and gynecology customer satisfaction quality of service