Review of organizational culture on creativity and innovation using A test of Schein s model

mohammad ali arasteh¹ farzaneh eslami farimani²

1) PhD Student in Information Technology , Rural Water and Wastewater Company Yazd Email:
2) A graduate student in Information Technology Management , University of Science and Art Email:

IOI Code : XYCG-ADKKC
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Values, norms and beliefs contained in an organization, can support or hinder the way of creativity and innovation, depending on how their impact on individual and group behavior, are.When the values and norms in line with the mission and goals become a daily habit, employees of an organization seeking prosperity and promote the organization will be. Requires flexibility, adaptability, innovation, entrepreneurship and more. In the corporate world of today s creative director, creative agencies and staff are innovative and creative sides of a triangle without any innovation is not intended to head home. and the skilled manpower and powerful competitive advantage as an organization is, enabling organizations to transfer the responsibilities and duties of the employees, a sense of independence, competence, effectiveness and significance are granted to employees. In such circumstances, manpower and energy trying to implement his ideas comes from. In this case, the institutionalization of creativity and new ideas, a of the creative and innovative flourish is the result of the synergy of organizational innovation. which eventually led to the promotion of innovation and quality of service, reduce costs, avoid waste, reduce bureaucracy and thus increase efficiency and productivity and motivation worker job satisfaction comes. And the organization can be aligned with changes done to the system and to achieve the goal of greater efficiency.

Keywords : norms and corporate values ​​ corporate culture innovative culture and behavior creativity and innovation