Relationship between quality of work life of customer relationship management in the Agricultural bank in southern Kerman

keramat saeidi¹ monavar saeidi²

IOI Code : XYCG-AEABH
Publication : international conference of Management Elites(icme.ir)
Abstract :
    in recent years customer relation management Great interest in the field of marketing, information technology, etc. has attracted. Especially academics, software vendors, consultants and businesses have been involved in this field. Another central concept in contemporary management today has become the world s major social issues, The concept of working life. While in the past decade only personal (non-work) was emphasized. The aim of this study was to determine the relationship between quality of work life of employees and customer relationship management is the Agricultural Bank south of Kerman. To collect data, a questionnaire was used. The study population included all employees of the Agricultural Bank in the south of Kerman in 93 years, which is equal to 180 and The sample size is calculated using a sample of 122 people. For data analysis software Spss and inferential statistics were used. For analysis, inferential statistics such as T-Test correlation coefficient. The results showed that, from the perspective of quality of working life of employees all components except overall living space had a direct significant and helpful customer relationship management . This means that the higher the quality of life is better employees, customer relationship management in southern Kerman Agricultural Bank sails to the positive side.

Keywords : quality of life customer satisfaction employee customer relationship management