The relationship of green innovations to improve the performance of organizations in the construction industry

Nazanin Pilevari¹ Azam Tariyan²

IOI Code : XYCG-AEACB
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Environmental issues have received substantial attention in corporate green operations. Environmental practices have been well studied but only a few studies have presented the green innovation practices of corporate firms. This study proposes to evaluate green innovation practices with a particular focus on the managerial, process, product and Marketing innovation aspects

Keywords : green management innovation green product innovation green marketing innovation organization performance