Investigation the status of E-marketing strategies at Shahid Rajaee port

Malihe siavoshi¹ Reza ahmadi kahanali² Sahar taherpoor³

1) Assistant professor of faculty of management, Hormozgan university, Iran
2) Assistant professor of faculty of management, Hormozgan university, Iran
3) Master of business student, faculty of management, Hormozgan university, Iran

IOI Code : XYCG-AEACZ
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Organizations try to overtaking their competitors by better sales of products and services. For doing this, marketing actions are one of the most important tools that help organizations at this competition. As a new method, E-marketing has many significant advantages over classic marketing systems. Among them, reduction in sale department’s costs and effectiveness at international markets could be mentioned. Despite of these helpful advantages, no remarkable activities has not been done. This study will investigate the E-marketing and its strategies at Shahid Rajaee port complex. The study of Seyed Javadin et al introduced four E-marketing strategies that here use as a conceptual model. Data gathered with Seyed Javadin’s questionnaire at a sample of 102 people. Then T-student and Fridman tests terminate the status of E-marketing strategies at Shahid Rajaee port complex. The results indicate relationship strategy of E-marketing as a dominant strategy. Finally this paper suggest some actions for more benefits.

Keywords : e marketing exchange strategy database strategies relationship strategies knowledge based strategy shahid rajaee port complex