Market managment and the rol of organizational competitive intelligence in modern marketing

Tahereh Alizadeh¹ Mahdi Mohammadidoust²

1) student insurance management:kavyan institute of higher education
2) Mashhad azad univesity Master of public administration

IOI Code : XYCG-AEADE
Publication : international conference of Management Elites(icme.ir)
Abstract :
    The purpose of this article is a review of enterprise competitive intelligence and intelligent in modern marketing, given that the present era of communication and information, she is fasting the relationship between companies and organizations be more extensive marketing in this highly competitive arena in the meantime very hard bringing the share of the market for companies can be difficult, to overtop the marketing problems, very clever and careful planning it is essential that this programme should be based on accurate and true information and identification And analysis of the behavior of the competitors on the market and how to interact with competitors competitive intelligence based on the invasion or managers and staff of the Organization and the organizational intelligence for war as a result of this competition and to receive points for the company. the study also introduces a variety of related intelligence with the competition as well as the expression of the intellectual enterprise, the necessity of competitive intelligence and Enterprise intelligence necessary in current marketing speech.

Keywords : marketing intelligence competitive intelligence organizational intelligence