surveying the influence of internet advertising on organizations market share development (Case study: Behnoosh company)

Hamid Naserbakht¹ Amir Akbari²

1) M. A student of business administration, islamic azad university, Qazvin branch
2) M. A student of financial management, islamic azad university, Malard branch

IOI Code : XYCG-AEAEB
Publication : international conference of Management Elites(icme.ir)
Abstract :
    The purpose of current paper is to survey the influence of internet advertising on market share development of Behnoosh Company -various juice producer-. The questionnaire includes 5 main dimensions include advertising banners , search engine , email , internet magazines and web sites which distributed among statistical society. By utilizing SPSS software, questionnaire s reliability was proved and applying Pearson correlation and Regression test, the significant and positive influence of internet advertising and its dimensions on market share development was proved. Meanwhile all variables were placed in unfavorable levels showing Mean test. Finally by using Friedman test, the variables were ranked in which web sites and internet magazines were selected as the most important ones.

Keywords : internet internet marketing internet advertising market share development