Identification and evaluation of factors affecting the management of innovation in the automotive industry ( case study : iran khodro company )

Abolfazl Fazeli¹

1) Department of Technology Management, Faculty of Management, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran

IOI Code : XYCG-AEAEH
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Today we are witnessing the high speed of innovations birth and the production of innovative products and services has become a global movement. This global movement that has occupied all companies large and small, have created never-ending competition between managers and owners of them. So that each one trying With further investment and the establishment of the Innovation Management , every day offer better products, with better quality and cheaper to the market. So the position of innovation is considered more than ever. On the other hand the automotive industry has been known as the engine of innovation and technology development in the country because of intrinsic reasons and its association with other industries, And it is the focus of managers and policy makers of innovation. So in this paper tried to evaluate the effective indicators on management innovation dimensions in Iran Khodro company, as the largest automaker in the Middle East , identify and set the innovation capability and the gap of each of the effective dimensions and indicators based on Verhag and kefir pattern in 10 dimensions and finally presenting improvement guidelines to strengthen weaker dimensions and indicators. Results indicate that Iran Khodro is in a better position in the aspect of technology transfer in to other dimensions. And in dimension of systems and tools achieved the lowest score and needs to provide stronger improvement solutions.

Keywords : innovation innovation capability innovation management innovation system iran khodro company