Studing the Factors Affecting on Payment Acceptance through Point Of Sales

mohammadhassan cheshomi¹ mohammad moosavi²

IOI Code : XYCG-AEAGZ
Publication : international conference of Management Elites(icme.ir)
Abstract :
    This research investigates the factors influencing payment acceptance through point of sales (POS) by customers of Khorasan Razavi Refah bank . The framework of this research is the technology acceptance mode . and the influencing factors on the technology acceptance model include: external variables. Understanding of usefulness .and understanding of case of use. view. The purpose of use and the real use The external variables in this research include the type of individuals job. education level experience. trust. and payment security. The aim of this study is practical. The approach of which is descriptive analytic and considering the type is a survey. The statistical population (sample) of the study is 346772 people who the customers having the card of Khorasan Razavi Refah Bank. Form which according to the Krejcie and Morgan Table a sample including 384 people was chosen randomly . According to the technology acceptance model. the relationship between the external variables and understanding of usefulness an understanding of ease of use was calculated The results show that the type job and understanding of ease of use . and also the experience. the truth and the payment. and understanding of usefulness have direct and significant relationship with each other. Also the variables of understanding of usefulness and understanding of case of use with the view . the view the purpose of use . and on the other hand the purpose of use with real use have direct and significant relationship with each other. There is a significant and direct relationship between the understanding of usefulness and the purpose of use . But there was no significant relationship between the education level and understanding the case of use . Moreover there is a direct and significant relationship between understanding of usefulness and understanding of case of use . With regard to what we mentioned above . we can conclude : the technology acceptance model relating the devices of point of sales are confirmed .

Keywords : point of sales technology acceptance model external variables understanding of usefulness understanding of ease of use