EVALUATION AND ANALYSIS OF INNOVATION MANAGEMENT FACTOR IN SERVICES (Case Study: Aria Resaneh Tadbir « Shatel »)

Vahid Behzadi Moghadam¹

1) Department of Technology Management, Faculty of Management, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran ٍEmail:

IOI Code : XYCG-AEAKZ
Publication : international conference of Management Elites(icme.ir)
Abstract :
    The portion of services in all of economic activities in the world, is increasing. The simpler index in this case is construction of internal impure production in all economies in the world, whether world economies, or developed economies, or developing ones. Nowadays, as the portion of services has increased, role of innovation in service corporation has increased, as well. These are the services which their base is innovation that have been devoted the main portion of efficiency increasing of these corporations. Therefore, in such a region, the organization which give the clients services must trace confirmation of innovation management of services system inside of themselves and doing innovatory activities. In this article, after demonstration of matters towards innovation, service innovation and it s management, has been tried to assess and analyze components of service innovation management in Aria Rasaneh Tadbir (Shatel) that works within the domain of information technology and internet services by the questionnaire with use of Joe Tidd model of services in five dimensions to specify condition of the office and the level of the gap and offer solutions to improve present situation. The consequences demonstrate that this office is more improved within the domain of processes than other domains and it has taken the lowest mark within the domain of innovations and is needed to offer stronger solutions to improve.

Keywords : nnovation innovation management innovation capacity service innovation