Role of innovation business model in services

Shima Amjadi Beigvand¹ Azhdar Karami²

1) Master of Business Administration
2) Associate professor in university of Tabriz

IOI Code : XYCG-AEAZK
Publication : international conference of Management Elites(icme.ir)
Abstract :
    The importance of innovation is apparent o everyone in today’s rapidly changing environment. With increasing competition in business, innovation has become one of the key elements of survival for any business. Corporates, thanks to trying to make use of opportunities and available resources, Corporates has always been seeking to innovate in their products, services, markets and process. However today’s literature in business environment, indicates ever increasing importance for “innovation in business model” compared to other kinds of innovation and counts it as the key success factor in completion. By taking a deeper look at the concept of business model, this research investigates the role of “business model innovation” in service sector in creating and presenting Best Value and creating Competitive Advantage over the rivals, and also its impact on Incremental and Radical innovation. Considering the rarity of research in innovation in service sector, this research strives to find a way to fill this potential gap, by utilizing the analysis in existing literature.

Keywords : incremental and radical innovation service innovation business model innovation