Check Relationship Image of the organization Service Quality and Customer Loyalty In (National Bank Kohgiluyeh and Boyer)

aghill elahi nejad¹ zenab elahi nejad² kobra elahi nejad³

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IOI Code : XYCG-AEBCE
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Abstract Given the importance of client organizations and also the present day competitive market, no organization and not Mvss•hAyy able to survive without customers. Hence due to the expansion and diversification of competing to retain current customers and attract new customers BankHa of importance is AladhAy. The main objective of this study visual communication, quality of service, customer loyalty National Bank (Kohgiluyeh and Boyer) in 1394 is that the questionnaire of 35 questions among customers Kohgiluyeh and Boyer National Bank were distributed to 300 people. The reliability was calculated using Cronbach s alpha is 8.0. Information collected by descriptive statistics of frequency, percentage, frequency and mean and inferential density regression coefficient and correlation analysis using spss software was analyzed. The results showed that the contacts view, factors such as the company s image and quality of services there is a significant impact on customer loyalty. Keywords: customer loyalty and corporate image, quality of service

Keywords : customer loyalty and corporate image quality of service