A New Model for Evaluating the effects of excitement, brand evidence and brand reputation on Brand customer satisfaction.

Ali Raeiszadeh¹ Shahnaz Nayebzadeh² Abolfazl Davodi Roknabadi³

1) Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran Email:
2) Department of Management, Yazd Branch, Islamic Azad University, Yazd, Iran (Corresponding Author) Email:
3) Department of Textile Engineering, Yazd Branch, Islamic Azad University, Yazd, Iran Email:

IOI Code : XYCG-AEBZF
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Customer satisfaction in the business world today, is important, and the secret of survival of a company in the competitive arena customer satisfaction. One of the most important factors that affect customer satisfaction and product brand / product. In this study, researchers are trying to study and research studies by previous researchers, the new model for measuring customer satisfaction they offer. Research on the subject in recent years has been done by researchers at home and abroad, studied and then model includes variables such as excitement, perceived value, brand reputation and brand evidence has suggested..

Keywords : perceived value excitement brand reputation brand evidence brand customer satisfaction