The relationship between intellectual capital and market orientation and job performance ( Mellat Bank East of Golestan province)
The relationship between intellectual capital and market orientation and job performance ( Mellat Bank East of Golestan province)
Ali Kouhsari1 Parvin Kouhsari2 Nasrin Kouhsari3
1) Iran University Of Tehran Email:
2) Iran University Of Ali Abad Email:
3) Iran University Of Ali Abad Email:
IOI Code
:
XYCG-AEZGK
Publication :
international conference of Management Elites(icme.ir)
Abstract :
Intellectual capital can be considered the most important asset of an knew organization and three basic elements that most researchers consensus that include : The human capital, customer capital and structural capital, The aim of this research, is survey of the relationship between intellectual capital with market oriented and job performance employees of Mellat Bank in east of golestan province. Statistical population in this research of about 185 persons and sample size was been 124 persons. For data collection questionnaire and In order to analyze data spss software was used . The analysis findings of retrieved from correlation and regression tests , Shows that among all aspects intellectual capital with market oriented and job performance in employees of Mellat Bank in east of golestan province was a significant positive relation.
Keywords : job performance intellectual capital market oriented