Prioritize the factors that affect on industrial distribution channels in order to increase production and achieve Sustainable economy whit using fuzzy

Fariba Abbaspour¹ siavash mohammad ali malek² Rashed Rostamiyan³

1) Master’s Degree, Administration management, Institute for Management and Planning Studies (IMPS)
2) economic sciences,west tehran center of payame nour university
3) Insurance Management, Kharazmi University, Tehran

IOI Code : XYCH-AEBGB
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    One of the important issues that managers faced with decisions about the distribution of commodity because of this decision on other marketing decisions, including pricing, advertising and packaging and has a direct effect. Distribution in plain language means getting the product to consumers is the right time and place. Companies often do not pay attention to the marketing element and create problems for themselves and provide the context for success on competitors. Managers should be very careful in the choice of distribution channels, as other mixed marketing such as product, price, sales promotion are more or less interchangeable, but when was chosen distribution channel can not be changed easily. Distribution has always been one of the biggest challenges comes to organizations. It should be noted that Essen, this study sought to determine the most effective and Prioritization factors influencing distribution channels in the plastic products industry using fuzzy analysis process

Keywords : distribution distribution channels consumer products industrial products