Analyze the strengths and weaknesses of the implementation of the Balanced Scorecard in the decision-making process TOPSIS ( case study in Esfahan Steel Company )

Shahla Nasr Esfahani¹ Dr.Iraj Soltani²

1) MA in Strategic Executive management Islamic Azad University,Khorasgan Branch.Isfahan,Iran
2) Faculty member in Islamic Azad University,Khorasgan Branch. Isfahan, Iran

IOI Code : XYCH-AEBKD
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    The present study has been conducted to Analyze the strengths and weaknesses of the implementation of the Balanced Scorecard in the decision-making process TOPSIS ( case study in Esfahan Steel Company ). Considering the purpose of this research it is an applicable research and considering the nature and methodology of the research it is a descriptive survey research. 400 individuals have consisted the population of the study that are selected randomly from among Esfahan Steel Company’s managers, assistants and supervisors. Sample volume was estimated 196 individuals by using Morgan Table. The participants were selected by random sampling. Data collection instrument was researcher developed questionnaire containing 41 items. Content validity of the questionnaire was confirmed by applying scientific components and using the company’s experts and supervisor’s opinions. Its reliability has been determined as 0.96 by using alpha Chronbach index and administrating a pretest for 30managers and supervisors. TOPSIS decision making techniques were also used for prioritizing. The results show that the key factors affecting successful implementation of balanced scorecard are based on four cultural, humanitarian, infrastructural, managerial and structural factors which have been separately identified and prioritized. Regarding challenges of implementing the balanced scorecard in Isfahan Steel Company the findings show that structural factors, cultural and human factors, management factors, and infrastructural factors rank 1 to 4 respectively. Keywords: Balanced Scorecard,analysis,organization, cultural and humanitarian factors, managerial factors, infrastructural factors, structural factors

Keywords : balanced scorecard analysis organization cultural and humanitarian factors managerial factors infrastructural factors structural factors