Balanced Scorecard and its application in strategic management

javad zahedi¹ zahra talebi²

1) Islamic Azad University,Mashhad Branch
2) Islamic Azad University,Mashhad Branch Email:

IOI Code : XYCH-AECBD
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    Complexities of the business environment and increased competitiveness in the areas of customer expectations, the need for awareness of the strengths and weaknesses of the organization and continuous improvement of key indicators has revealed more than ever. Therefore, one of the major concerns of today s Organizations achieve a comprehensive performance evaluation methods, reliable and flexible to use it to obtain accurate information and adequate for their current position and look to the future of errors learn the past. One of the most efficient models to evaluate the performance of an organization that deals with strategic vision BSC model is that in addition to the financial aspect of three dimensions) customer, internal processes and learning and growth of (also evaluated organization that worked. Strategic management and environmental assessment process in order to achieve long-term goals of the organization. When the mission is clear, develop strategies to pursue that mission. Strategic management focused on the ways in which business opportunities by detecting changes in uncertain environments in which it operates, creates. This article describes the concept and the history BSC model to evaluate the performance and strategic management pays its application.

Keywords : balanced scorecard strategic management