Green corporate identity Sbzkarknan impact on innovation performance Abadan Oil Refining Company

sara kamkar¹ hojat taheri goodarzi²

1) Master of Public Administration students of Islamic Azad University of Boroujerd
2) Faculty Member of Islamic Azad University of Boroujerd

IOI Code : XYCH-AEDBD
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    The aim of this study was to investigate the impact of green corporate identity on green innovation performance in Abadan refinery was done. The method of the purpose and the nature and descriptive / survey is the field branch. The study population comprised 4000 = N employees of the Abadan refinery that uses a sample size table 351 = n persons Morgan systematic random sampling method (regular) have been chosen. To collect data from standard questionnaires to measure corporate identity Green Chen (2011), a standard questionnaire to measure the environmental commitments Sadvrsky (1999), a standard questionnaire developed to assess the legitimacy of legislative and copper (2001) and Sachmn (1995), a standard questionnaire to measure performance green innovation Chen et al (2006) have been used. The data collected with the use of regression analysis and structural equation modeling using SPSS and AMOS software was analyzed. The results show that the performance of green corporate identity on green innovation, environmental commitment and development of legitimacy and legislative impact. Environmental commitment and development of green innovation performance of legislative legitimacy and influence.

Keywords : corporate identity green green innovation performance environmental commitment legitimacy and legislative development