Milad Tower in Tehran to examine the capabilities cultural brand, attracting tourists using prioritize cultural tourism activities Milad Tower. with TOPSIS model

Hadi Fathi¹ Soheila Khoshnazary² Ardavan Behzad³

1) student
2) Student
3) Assistant Professor

IOI Code : XYCH-AEDHF
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    Tourists visiting the cultural attractions is known as culture-based tourism strategy that want to learn about the culture of different regions, calls for exploring the cultural perspectives and understanding of human societies.Mainly to cultural attractions such as museums, , orchestras, plays, crafts, traditional rituals such as Passion, ceremony, Zoroastrian and Islamic religious festivals, such as Muharram mourning ceremonies and more. In addition to architectural and industrial towers are an attraction can be used as cultural attractions in the city are discussed. One of the attractions that these days the construction industry, can alone be considered a tourist attraction for towns is looming towers. Tehran s Milad telecommunications tower in addition to industrial and architectural attractions can be introduced as a brand in Tehran cultural tourism, which annually receive many tourists too. A lot of cultural events that will be held on the lower floors and the yard tower and spiritual aspects of Iranian culture to display one of the factors attracting tourists. In this study by identifying and introducing these activities using TOPSIS model and comparing them to prioritize and rank their cultural norms are addressed. With the scoring in TOPSIS three activities that had the highest scores, cultural festivals, celebrating the contemporary Iranian artists, an important loss of Muharram mourning.

Keywords : branding tourism milad tower topsis