The role of women and their performance in sport management in Iran: Discrimination, Limitations and Social attitudes

mahsa yousefshahi¹

1) Bu Ali Sina University of Iran Email:

IOI Code : XYCK-AEEEK
Publication : International Conference on Management and Humanities(icmhconf.com)
Abstract :
    Although the number of women in the workforce is increasing but there is no significant improvement in managerial positions.The qualities of a successful female director are considered more masculine than feminine characteristics and men and women usually accept this belief equally. However, research suggests that women are less likely than men are ambitious and want to progress, but false beliefs that management attributed to masculinity actually lead to the loss of female managers. The purpose of this study is to focus on the women currently working in the industry and explore their experiences in the work place. Seven interviews were conducted with women working in leadership positions in the sport industry. Their responses to the interview questions contradict previous findings. The results of this study show that women are overcoming the barriers that were set in the past and more women today are successful in management roles in the Sport Industry.

Keywords : sport sport msnagement discrimination limitations social attitudes