The relation of optimizing commercial websites for search engines in electronic marketing and product sale volume in medical equipment companies of Iran

Mohammad Nafeie¹

1) iran islamic azad university

IOI Code : XYCK-AEFCD
Publication : International Conference on Management and Humanities(icmhconf.com)
Abstract :
    This study aims at investigating the factors which are effective on increasing internet web pages displaying and internet browsing optimization in electronic marketing and its impact on sale as one of the elements of marketing mix. Methodology: This research is a kind of descriptive and a survey research. The statistical population includes all managers and experts of marketing in medical equipment companies of Iran. The representative sample comprises 384 people which for diminishing the issues of distributing and recollecting the questionnaires, the number of 400 questionnaires were distributed; among which 369 questionnaires were completely filled in, it must be added that this number of quetionnaires will make the foundation for the statistical analyzing. In the study, the data are collected through survey method. In survey method, one of the most common ways to gather information is through using questionnaire. In designing the questionnaire, attempts have been made to extract the necessary information through proposing 24 questions to the respondents. Structural equation modeling is applied for investigating the relationship between the components of the model. In addition to it, the researcher has made use of structural equation modeling for confirmatory factor analysis. The softwares used for measuring structural models and inferential statistics for analyzing data are LISREL and SPSS. Results: Conducting analysis on the assembled data made clear that there is a meaningful association among using key words, site map and RSS, social links, building forum and blog, article presentation, links popularity, the number of back links with the volume of sale in medical equipment companies of Iran. Analysis of ranking the elements showed that the element of links popularity has proved the most effect on the companies sales volumes. Conclusion: According to the results of the study, there is a meaningful relationship between optimization of commercial websites for search engines in electronic marketing and the volume of product sale in Iranian medical equipment companies. The findings of this research have provided an appropriate empirical basis for marketing planning and implementing SEO affaires.

Keywords : internet commerce search engines search engines optimization search engines marketing