Designing & Implementation of the Balanced Scorecard (BSC) in Isfahan and the Suburbs Public Transportation Corporation

Alireza Aghasi¹ Mojtaba Aghajari²

1) Research & Planning Manager, Isfahan and the Suburbs Public Transportation Corporation.
2) Human Resources expert, Isfahan and the Suburbs Public Transportation Corporation

IOI Code : XYCK-AEFEK
Publication : International Conference on Management and Humanities(icmhconf.com)
Abstract :
    The present article is a summary of the experience of implementation of the balanced scorecard in Isfahan and the Suburbs Public Transportation Corporation, aiming to evaluate the function of this corporation’s processes. The balanced scorecard was designed and implemented in six phases including: readiness & Organizing, realization of the ideology & strategy, determination of the strategic themes & preferences, selection of the measurement scales, evaluation (implementation), and modification & improvement of the scorecard system. After presenting the required trainings to the managers and the experts, the balanced scorecard’s executive team selected 16 critical strategies from among the codified strategies of the strategic management system, regarding the four aspects of financial, learning and growth, internal processes and stakeholder (from the lower level to the higher one, respectively); after that, they designed the strategic map for the Isfahan and the Suburbs Public Transportation Corporation. After targeting up to the 2015 year and specifying the index, these 16 strategies were assessed, which led to designing the performance management system and preparing the functional programming for the units.

Keywords : strategic management balanced scorecard strategy map