Investigation of Factors Affecting Marketing Strategic Planning Success in Sina Bank

Rohollah Jarahi¹ Dr. Mohammadrahim Esfedani² Dr. Mostafa Zandia³

1) MSc.industrial engineering
2) Assistant Prof.in Tehran University
3) Associate Prof.in Shahid Beheshti University

IOI Code : XYDG-AGFBE
Publication : 1ST International Conference on Researches in Accounting, Economics, Management & Humanities (meaconf.com/1st)
Abstract :
    is on the rise, persistence and success in the market has become a major concern for managers of banks. banks tightened and the need to take special measures for the success in the market has been more than before. Considering the above, with the success factors in the banks is very important. In this study, key elements of a strategic plan based on a review of literature and database marketing as well as meeting with experts in this industry, the number of 31 cases were identified.

Keywords : key factors marketing strategy success factors csf banks