The role of internal barriers in export marketing (Case Study: Women s clothing companies)

masoomeh tabari¹ hamid hosseini²

1) MA student, business management, Payam Noor University, Tehran, Iran
2) PhD Student, Business Administration, Tehran University, Tehran,

IOI Code : XYDG-AGGCD
Publication : 1ST International Conference on Researches in Accounting, Economics, Management & Humanities (meaconf.com/1st)
Abstract :
    serious internal marketing organization based on literature review 7 operating goals and core values, employees and their skills, organizational culture, organizational systems, organizational structure, strategies, processes, work was divided.The survey among 384 managers and employees Women s clothing companies in Tehran randomly without replacement player Grdyd.hm such data for the analysis of single-sample t-test was used to identify barriers within the marketing organization. Women s apparel exports did not identify.

Keywords : barriers within the organization marketing enterprise systems organizational culture