The survay of effecting of customer experience and motivational components in virtual communities on Attitudes Toward

Bahram Kheyri¹ Elham Kamani²

1) Professor
2) Iran university of management

IOI Code : XYDZ-AFADK
Publication : International Conference on Management and Social Science(icmsconf.com)
Abstract :
    This study aimed to investigate the impact of customer experience and motivational components in virtual communities on Attitudes Toward done. The study , survey - descriptive data gathering tool was a questionnaire. The population of this research are consumers unlimited sample size according to the number of 384 is considered , according to Morgan table.Descriptive statistics and inferential statistics tables are mean and the variance analysis and structural equation modeling confirmatory factor analysis and path analysis were used. Software used for data analysis software package SPSS and PLS is used. The results show that after having a positive impact on attitudes towards virtual communities matched with the same problem there. As well as the customer experience in virtual communities have a positive impact on attitudes toward the product, attitude towards product in virtual communities and virtual communities, companies, attitudes towards the quality of services in virtual communities.

Keywords : customer experiences in virtual communities peer to peer problem solving in virtual community