Comparative Study of Master Level Headlines in the Field of Visual Communication for Higher Education in Iran and England

Seyedeh Hajar Eftekhari¹ Mahdi keshavarz afshar² Samira Saffari³ Seyed Mostafa Eftekhari⁴

1) Faculty of Arts and Architecture, Molana Institute of Higher Education, Abyek, Iran, Email:
2) PhD Arts Research, Assistant Professor in Faculty of Art and Architecture, Tarbiat Modarres University, Tehran, Iran
3) Department of Graphic, faculty of law and political sciences, Takestan Branch, Islamic Azad University, Takestan, Iran
4) Master Carpet, Faculty of Applied Arts, Art University in Tehran

IOI Code : XYEH-BAKKD
Publication : The 2nd International Conference on Engineering Sciences and Technology(2icoesat.com)
Abstract :
    Graphic Design or Visual Communication is subset of Visual Arts and is offered in art faculties in bachelor, master and doctoral levels. The present study have examined the status and system of graduate education in Iran in master level in Graphic, compared to the same field education system at the University of Hertfordshire in England. The aim of this study is to identify the strengths of academic training in Graphic and the scientific use of it to strengthen the structure of graduate training in Graphic in Iran. It is a descriptive-analytical and comparative study and library research method is used for data collection. Results show that the Graphic education in master level in Iran than in the studied country pays less attention to creativity and the creative process of Graphic Design and to its usability, commerciality and industrialization; the process of drafting and presentation of a master s thesis is dispersed and inconsistent with the skill content during education; moreover, education is traditional and inefficient and technological skills are not emphasized; the focus of evaluation is test-based and it is not skill-based and creativity-based. The graduates of Graphic have a very poor employment situation and no career and professional future is predicted for them. In general, the higher education system in Graphic in Iran than the studied country has many flaws and it needs to be reprogrammed.

Keywords : graphic field master level higher education system iran england