The role of green marketing in increasing the Corporate Social Responsibility

Ehsan Abbaspour¹ Mohsen kamali²

1) Department of business management, Abadan Branch, Islamic Azad University, Khouzestan,Iran
2) student of Business Administration, Islamic Azad University of Abadan

IOI Code : XYFB-BBACF
Publication : The Second International Conference on Management and Business Economics(2mesconf.com)
Abstract :
    Today, the environment and preserve it vital issue and a serious concern for people has become. Environmental protection organizations and NGOs in this regard has As organizations increasingly pay attention to the environment, the need to preserve it. Consumers against responding to environmental concerns that are aligned with environmental laws A growing number of companies to design and produce environmentally friendly programs put under pressure.Therefore, companies must own negative environmental impact in the production, distribution, supply of raw materials and reduce energy consumption significantly. So in this study to examine the role of green marketing in increasing our Corporate Social Responsibility.

Keywords : green marketing corporate social responsibility social marketing