Analytical review of strategic orientation and intensity of competition in the small and medium industries

Ehsan Abbaspoor¹ Hossein Zahednezhad²

1) Department of business management, Abadan Branch, Islamic Azad University, Khouzestan,Iran
2) student of Business Administration, Islamic Azad University of Abadan

IOI Code : XYGF-BDCZD
Publication : 3th International Conference on management and industrial engineering(3icmi.com)
Abstract :
    The aim of this study was to determine the intensity of competition analysis and strategic orientation is in the small and medium industries. Through library method has been used to evaluate variables. Strategic orientation by analyzing the internal and external environment, environmental opportunities and threats and internal strengths and weaknesses and identifies keeping mission, set long-term goals for the organization and to achieve these goals, an option for Strategic Action

Keywords : intensity of competition strategic orientation small and medium industries