Investigating the Individual Indicators Influencing the Purchase of Life Insurance from the Perspective of Insurance Industry Experts

Mohammad Khodaei Valahzaghard¹ Tahereh Hodaei²

1) Assist. Prof. & Faculty Member, Department of Accounting, School of Management, Tehran North Branch, Islamic Azad University (IAU)
2) M.A. Student, Department of Commercial Management, School of Management, Tehran North Branch, Islamic Azad University (IAU)

IOI Code : XYGH-BDGEF
Publication : International Conference on Management, Innovation and Entrepreneurship(ieconf.ir)
Abstract :
    This descriptive survey was conducted to investigate the factors influencing the purchase of life insurance from the perspective of insurance industry experts. The statistical population included all the insurance industry experts in Tehran. According to the latest statistics, there were 133 of them. The simple random sampling method was used to select 100 individuals as the sample. In the current study, a researcher-made questionnaire was employed to collect data. The content validity of the questionnaire was confirmed by the experts and the supervisor. The reliability of the questionnaire was estimated to be 0.86 based on Cronbach’s alpha. The descriptive and inferential statistical methods (the univariate t-test) were utilized to analyze the research findings. The results indicated that income level, life expectancy, education degree and gender influenced life insurance from the perspective of insurance industry experts.

Keywords : income level life expectancy education degree gender life insurance