Branding in the banking industry

Alireza maetoofi¹ shima sardarzadeh majd²

1) Staff Faculty of Management and Accounting, Islamic Azad University of Gorgan
2) Graduate Student Administration, Islamic Azad University of Gorgan

IOI Code : XYGH-BDHAE
Publication : International Conference on Management, Innovation and Entrepreneurship(ieconf.ir)
Abstract :
    The banking industry has led to fierce competition between brands, according to brand more than ever before be. But what is clear is how these names can help companies. This study explores the implications of speech and text-based brand equity and brand management at the strategic level and Brndgzary customer in the banking industry. By examining the concepts of brand value creation for customers is clear and Brand equity benefits that will follow for several companies and The solutions offered in this area.

Keywords : brand customer based brand equity trategic brand management banking industry branding in the banking industry